Squid Ink Media has a proven track record of creating hundreds of hours of ‘audience favorite’ original television programming, which has achieved consistently high ratings over recurring broadcasts and steady sales to international markets.

Over ninety five percent of these programs have been self-created or co-created specifically for Broadcasters and clients with branded content.

Since 1985 Michael Ross Robinson has worked across a vast range of disciplines in the Broadcast industry and consistently produced original Food-Travel-Lifestyle factual television, advertising and independent web content.

Creating Squid Ink Media in Sydney in 2001  he has Directed and filmed across much of Asia, Europe and North America and has extensive experience as a Senior Lighting Cameraman, Studio and Field Director, Producer, Series Producer, Writer and video Editor.

Michael also served as Head of Production for XYZ – Foxtel and has comprehensive experience as a Senior Manager in subscription – corporate television.

His last staff position was Senior Producer – Production Consultant for AFC the Asian Food Channel, based in Singapore. Creating and editing their first long-form original cooking series and overseeing documentary  production.

Squid Ink Media has worked independently with numerous corporate clients and agencies including Qantas, Jetstar, News Limited, Buildcorp, Campbell’s, De longhi, Lavazza, Pizza Hut, Sands Casino group, Clemenger BBDO Sydney, Laservision Multi-Media and LR Drilling on a range of corporate documentaries, seminars and product video’s.

Michael is an independent Media Professional currently based in Whistler, BC Canada.